About Little Brick Capital
From data analysis pioneer to alternative investment innovator. Discover how we're transforming LEGO into a serious asset class.
Zevi has loved LEGO for as long as he can remember and has been building for years. Around seven years ago he noticed that some sets climbed steadily in value once LEGO stopped making them, and started collecting with that in mind. He has tracked thousands of sets since 2019, built models from twenty years of market data, and tested them with his own money before advising friends and family. In 2025 he opened the service to outside clients as Little Brick Capital.
"I noticed that some LEGO sets were appreciating fast after retirement. Not just by a few pounds, but rather by 100%, 200%, sometimes more."
— Zevi Sternlicht
Before this, Zevi created Reeclaim, a UK platform that automated compensation claims for delayed commuters. It analysed over twenty million journeys, grew to more than 100,000 users and recovered over £1 million for them from the train operators. It was featured in Forbes and the Evening Standard, and discussed by Martin Lewis on television. The same data skills sit behind the models that pick each collection.
The Transition
Tracking thousands of sets since 2019 across twenty years of market data, and testing predictions with real capital, validated the model before it was offered to anyone else.
The Vision
Transform LEGO from childhood nostalgia into a legitimate alternative asset class, accessible to serious investors seeking portfolio diversification and exceptional returns.
The Mission
To open this market to serious investors through data-driven curation, professional management, and full transparency.
Our Journey
The Discovery
Noticed that retired LEGO sets were climbing steadily in value year after year, sparking intensive research into the collectable market
Data Collection Begins
Started tracking thousands of LEGO sets, analysing price patterns and building predictive models
Personal Portfolio Success
Test portfolios funded with real capital performed well enough to validate the methodology, which led to advising friends and family.
Validated Demand
Strong results across friends and family portfolios demonstrated clear appetite for a structured, professional offering
Private Phase
Provided the service off-market while building supplier networks and operational structure, establishing profitability before public launch.
Little Brick Capital Launch
Opened to external investors, offering curated collections from £10,000.
Our Values
Trust & Transparency
Every investment decision backed by data, and every term set out in writing before you commit
Data-Driven Excellence
Twenty years of market data, tracked since 2019 and tested with real capital
Personal Service
Every set in every collection explained, before you buy and for as long as you hold
Innovation
Combining proprietary data models with human expertise for optimal selection
Our Investment Philosophy
Data-Driven Selection
Every set in our portfolios is chosen based on extensive analysis of:
- Theme performance patterns over decades
- Production duration and retirement timing
- Historical availability and stock patterns
- Rare components and exclusive elements
Proven Methodology
Our approach combines quantitative analysis with qualitative insights:
- Thousands of sets tracked continuously
- Twenty years of price history analysed
- Real portfolio testing over 5+ years
- Historical outperformance of traditional assets
"Build Capital One Brick at a Time"
— Our Investment Philosophy